Ballarat Internet Marketing – Social Media – Wordpress – SEO

Online Marketing and Social Media Consulting

23 Dec 2011

Does Facebook Really Work for Businesses?

The truth is that Facebook CAN be a place to build your business while also building rapport with prospects and clients.

So, how do you know if Facebook will work for you?

–>>Is your niche a BTB (business-to-business) or BTC (business-to-consumer) setup?

This is a very important point to understand. If you operate in the BTC space, Facebook can be a great way to connect with consumers on their turf while they are in a relaxed mode. The key to understand is that Facebook must be a “no hard sell” zone!

If you try to use Facebook as your own personal selling marketplace, you will get nowhere fast. Instead, Facebook should be a long-term strategy that will build your brand, your reputation and your future relationships.

Want to learn more about how to use Facebook to your full advantage? Contact me today so I can share some of my Facebook tactics with you.

Kind Regards,
Penny

P.S. I would love to chat with you about your online marketing plans. I will answer your questions and give you some tips, of course… no obligation! Schedule a free 20 minute consulting session over at webwooky here.

Ballarat Marketing
325 Mair St Ballarat, VI, 3350 Australia
admin@ballaratmarketing.com • 0408-036-323

Tags: btb, btc, business to consumer, facebook for business
Posted in Blog | No Comments »

20 Dec 2011

Don’t Miss Out On Google Places

Google Places

To say search engines have evolved dramatically in the last ten years is a minor understatement. During this time, Google has certainly been the trend setter in new developments. The goal of the company has been to redefine how search works so that users find what they are really looking for instead of a bunch of junk sites. Google Places is an example of one step taken to reach this goal.

What is Google Places?

It is an internal search engine within Google‘s general search database. This internal search engine lists businesses by their geographic location. You have probably noticed Google Places without realizing it. For example, let’s say you do a search for “Ballarat dentist”. The search results will reveal a map with corresponding brief listings for one to seven dentists in the Ballarat area in the middle of the first page of results. This is the Google Places system in action.

Why has Google instituted Google Places?

It has determined that 97 percent of consumers search online for local businesses. By implementing this new system, consumers can find exactly what they are searching for in their area without having to scroll through a bunch of random sites that may list nothing in their locality.

If you have a local business presence, Google Places is CRITICAL for you. Need help? Contact me!

Kind Regards,

Penny

P.S. Don’t set up your Google Places profile without advice. If you do a couple of secret tricks, you can be on top! Schedule a free 20 minute consulting session here: http://webwooky.com/schedule

Tags: google places
Posted in Blog | No Comments »