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02 Dec 2011

What is Web 2.0?

I wanted to talk to you today about the idea of using Web 2.0 to increase traffic to your website to get more prospects and customers. You have probably heard the term Web 2.0 and wondered what it really meant.

It actually refers to a set of sites that is outside of your own, but allows you to interact with others in a meaningful way. Social media sites can be thought of as a type of Web 2.0 property, as well as certain bookmarking sites like Digg, Stumbleupon and Squidoo.

These sites allow you to post content such as articles, videos and blog posts so that users of the community can vote on them, forward them to friends and interact with you. The number and names of Web 2.0 properties changes frequently. The way that they work within Google also changes since Google is known for altering the way that its algorithm works from time to time.

In other words, you don’t want ALL of your links to come from one place as that would look unnatural.

So, make sure that Web 2.0 has its place in your online marketing plan!

Kind Regards,

Penny

P.S. Would you like a list of more Web 2.0 sites to use?
Schedule a free 20 minute strategic planning session here

Ballarat Marketing
325 Mair St Ballarat, VI, 3350 Australia
admin@ballaratmarketing.com • 0408-036-323

Tags: digg, social bookmarking, social media, web 2.0
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18 Nov 2011

Why your business should still use email newsletters

Do you need an email newsletter?

This is one of the most asked questions by businesses today that often might think email is an ‘old’ technology, with blogs, social media and mobile marketing taking up most of the headlines.

Fortunately, this is not the case. Having a customer list that you can email a newsletter to on a regular basis keeps your company name and brand in the customers mind and provides him/her with valuable and useful information related to your business.

Since many companies do not use this type of marketing, you will easily stand out in the crowd.

Email is still the number one way people communicate with each other online even with the advent of social marketing sites.

You should take full advantage of this fact and use email newsletters in your online marketing efforts. Keeping in contact with your customers in as many ways as possible is advantageous to your business.

Do not limit your marketing efforts to just what is popular at the time. Stick to the tried and true ways that are still bringing in a return on investment.

I can help you set up an automatic newsletter that will go out every month like clockwork.

Schedule a free 20 minute consulting session here: http://webwooky.com/schedule

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