Jul11

How to be on top of Google and get ahead of your competitors

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Learn the secrets to getting ahead of your competitors on Google.. it’s a simple formula.. but hard work..

How to be on top of Google and get ahead of even your most Heaviest competition.


This video is to try and explain to customers what it is that I do online.

Straightforward, the answer is that you have to be doing more than your competitors online.

My name is Penny Butler – I run an internet marketing company and in a nutshell – what I do is make sure that you are doing more than your competitors.

What do people ‘want’ when they do a search for something?

They want the most relevant, quality, trustworthy information for whatever it is they are searching. Google’s job is to provide them with that. So Google wants unique, relevant, quality content, in order to provide a good user experience for it’s customers which are OUR customers. People use Google because they trust that google will give them the most relevant information.


As a business, you will be creating content based on what you think will help your customers find your business, so the next step is to think about what your customers might be typing into search engines that relate to a problem that your business, product, or service solves.

And content comes in lots of forms…

  • Documents
  • Articles
  • Blog Posts
  • News
  • Videos
  • Contact Information
  • Slideshows
  • Status Updates
  • Audio
  • Podcasts
  • Images
  • Discussions
  • Whitepapers
  • Brochures & more.

Extensive Keyword Research can help you find what your customers are typing into Google so you can start to plan what content you can provide. Relevant content also has the added benefit of helping you build trust and establish authority, expertise and repoire with your customers – before they even meet you.


If your competitors are not doing it… and you are, who is going to come up first? And who is that customer going to trust the most?

Many people don’t understand what I do online, they think I’m a “website person”, but that’s not a very accurate picture of what I help people with. I’m an “internet marketer” and I help people give Google what it wants, depending on the niche and budget of my clients.

I help them dominate by way of ‘relevant content syndication’ which includes:

  • keyword research
  • competitive research
  • autoresponders
  • video marketing
  • google places
  • facebook
  • twitter
  • linkedin and other social networks
  • social bookmarking
  • crowd content syndication
  • audio syndication
  • article syndication
  • press release syndication
  • document syndication and more.

So how it works is that first I look at what my client’s needs are, look at what they already have and what they are already doing, what their competition is doing, and then I create a 6-to-12 month marketing blueprint that matches the clients needs and budget. Not everyone needs “everything” that I do, but almost all of my strategies should be used by most industries. I create a plan around their budget and can also create customized step-by-step instructions or staff training via skype for those who want to be able to do the marketing “in-house” or to do it themselves if they can’t yet budget to ‘outsource’ what they need to do.

If you have a business coach, you know that you should be outsourcing anything that you are no good at, if you are wasting your time cleaning the house, a business coach will tell you to get a cleaner, if you are wasting your time updating your website, a business coach will tell you to hire a webmaster, and if you are wasting your time or have no idea what you are doing online, then a business coach will tell you to get an internet marketer.

If you need a plan for your online marketing campaigns, chat to me, you don’t even need to hire me at the end, I will provide you with a step-by-step online marketing blueprint that you can take to any other internet marketer or hire your own people to implement and I can consult and train them in what to do if that’s what you prefer, or alternatively, me and my team can do it for you.

If you don’t understand how your competitors are getting ahead of you in search engines, even after watching this video, I can help you figure that out too.

Contact me to book a time for a free 30 minute consultation so that I can start the process of creating a customized online marketing blueprint for your business.

Thank you for your time, and I hope that you have a much better understanding of how people are able to dominate the top 5 of search engines just by providing their customers with exactly what they are searching for.

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