Ballarat Internet Marketing – Social Media – Wordpress – SEO

How much are your customers worth to you over a lifetime? Use this ‘instant’ handy Customer Lifetime Value Calculator to find out!

Calculating your Customer Lifetime Value can assist in determining what to invest in marketing and advertising, it also will help you identify other issues you may perhaps need to address, such as:

• What if you could keep them as your customer longer?
• How much should you invest to acquire a brand new customer?
• How much can you afford to invest to acquire a brand new customer?

Try increasing the “Average Number of Times a Client Buys Per Year” and watch what happens.

• What money are you leaving on the table?
• What issues can you address to increase the number of times a client buys per year?
• What can you introduce to increase the average dollar sale per customer?

What about adding referrals – what would happen if your clients referred just 1 person to you? What if you could boost their referrals? We hope this tool gets your marketing juices going and helps you think about how much your customer is worth to you over a lifetime, and that you start getting some ideas on improving any issues you need to address. If you need help, we hope you know that you are free to ask us!